Search Engine Optimisation

Helping Businesses Get Found Online Since 1998

A website is only useful if people can find it. That’s the simple truth. At Cool Breeze, we’ve been working with search engines since the early days of Google, and over the years we’ve learned what really works — and just as importantly, what doesn’t.

SEO isn’t about shortcuts or gimmicks. It’s about making your website clear, useful, and trustworthy in the eyes of both Google and your customers. Done properly, SEO helps you attract the right visitors — people already searching for the products or services you offer.

Our Approach to SEO

We don’t believe in cookie-cutter strategies. Every business has different goals, customers, and competitors, which means your SEO plan should be tailored to your needs. Whether you’re a company looking for more local visibility, a business targeting nearby towns, or a regional brand aiming to expand your reach, we’ll build an SEO strategy that works for you.

Our focus is always on the parts of SEO that deliver sustainable, long-term results — no false promises, just practical steps that improve your visibility.

What We Offer

Here are the core areas we work on when improving your site’s search performance:

• Decades of Experience – We’ve been working with search engines since the early days of Google. We know what lasts and what doesn’t.
• Honest, Realistic Goals – No false promises about “overnight results.” We set clear, achievable targets that bring genuine growth.
• Local & Regional SEO – Optimising for searches in your local area — helping you reach the customers nearest to you.
• On-Page Optimisation – Keyword-friendly content, structured pages, and clear navigation so both visitors and Google can find what they need.
• Technical SEO – Fast loading speeds, mobile responsiveness, secure hosting, and clean code — all the essentials Google now expects.
• Content Strategy – Guidance on creating useful, relevant content that attracts visitors and gives your site long-term value.
• Authority Signals – While backlinks from respected sites can help, we don’t make unrealistic promises. Instead, we focus on building a strong, trustworthy site so that when those mentions come naturally, your site is ready to benefit.
• Analytics & Reporting – Transparent data on traffic, rankings, and conversions, so you always know what’s working.
• Integrated with Web Design – SEO isn’t an afterthought. Every site we design has optimisation built in from the ground up.
• Sustainable Results – Long-term strategies that build visibility gradually and securely, without risking penalties.

Why SEO Matters More Than Ever

In 2000, there were around 17 million websites. Today, there are more than 1.2 billion. Standing out online has never been harder. You can’t rely on design alone, and you can’t rely on luck. Without optimisation, even the best-looking website risks sitting unseen, bringing in little to no business.

SEO gives your site the visibility it needs. Unlike paid ads, which disappear the moment you stop spending, SEO keeps working in the background, helping new customers discover you month after month. It’s not about chasing clicks — it’s about getting the right people to your site at the right time.

Straight-Talking SEO

We’ve always believed in being upfront. We won’t guarantee that you’ll be number one on Google for every keyword, because that’s not realistic. What we will do is help you climb steadily in the rankings, improve your visibility where it matters most, and give your website the best possible chance of success.

Many of our clients have stayed with us for 15, 20, even 25 years — not because of flashy promises, but because of consistent, honest results.